On Wednesday January 9th 2013 at the Apollo, Aurium’s Cercle au Contraire will present the English book adaptation ‘on becoming a Brand!’ (in Europe), based on the best seller “word zelf een Merk!” originally published in August 2010. The authors of the books are Benno Pieters and Antoinette Pernot.

The Cercle au Contraire will take place on board one of the beautiful electrically powered ships of canal cruiser company ‘t Smidtje.

Whilst gliding through the canals of Amsterdam, interviews will be held by Antoinette and Benno Pieters about their new book and we have a special guest speaker: Jkhr. Mr. Frederik Barthel, who contributed a special financial chapter to the book. The new book ‘On becoming a Brand!’ (in Europe) is especially useful for entrepreneurs around the world who want to enter the North West European market, the richest part of the world, by starting in the Netherlands.

Taste & Tintle will provide a tasting with champagne and  fine sparkling wines!


15:00 Meet up in the bar of the Apollo Wyndham Amsterdam

15:30 Boarding with sparkling wine

16:00 Sail away

16:00 Word of welcome by Antoinette Pernot

16:05 Word of welcome by Eddo Knorringa of ‘t Smidtje

16:15 Presentation: ‘On becoming a Brand!’ (in Europe) by Antoinette Pernot, Benno Pieters & Frederik Barthel

17:00 Sparkling wine Tasting by Taste & Tintle

17:20 Book signing by Antoinette & Benno

18:00 Disembark at the Apollo Wyndham Amsterdam

18:30 Optional Cercle Dish in the Apollo Wyndham restaurant

The cost is €24,-

Special book introductory price: €15,- (25% discount)

Date: Wednesday January 9th, 2013

Location: Apollo Wyndham Amsterdam

Register here!