It’s a popular subject nowadays – how companies use the petillions of pieces of data stored in databases such as Google and Facebook and ‘The Cloud’, and on various public databases, and match that with their own private databases in order to influence customers, manage procurement risk and support corporate decision making. Last year, CADS participated in a survey organised by the CNET media group in the USA, and in return we have received a copy of their report.
You can read the survey here. It’s illuminating to read how slowly such novel tools are adopted into business culture, and somewhat reassuring if you have only just started thinking about what you need to do to survive and thrive in this new commercial world.